Managing Airports: An International Perspective
Anne Graham
Managing Airportspresents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective, rather than from an operational and technical viewpoint, the book provides an innovative insight into the processes behind running a successful airport. This fifth edition has been fully revised and updated to reflect the many important developments in the management of airports including:
- New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation.
- Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience.
- New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil.
Accessible and up-to-date,Managing Airportsis ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
- New content on: evolving airline models and implications for airports, self-connection, digital marketing, sensor and beacon technology, policy decisions and economic benefits, and climate change adaptation.
- Updated and expanded content on: airport privatisation, economic regulation, technology within the terminal, non-aeronautical innovations, service quality and the passenger experience.
- New and updated international case studies to show recent issues and theory in practice. Updated case studies from emerging economies such as China, India, and Brazil.
Accessible and up-to-date,Managing Airportsis ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
श्रेणियाँ:
साल:
2018
संस्करण:
Hardcover
प्रकाशन:
Routledge
भाषा:
english
पृष्ठ:
428
ISBN 10:
1138285358
ISBN 13:
9781138285354
फ़ाइल:
PDF, 4.60 MB
IPFS:
,
english, 2018