Technology Entrepreneurship: Taking Innovation to the...

Main
Business & Economics - Small Business
Technology Entrepreneurship: Taking...

Technology Entrepreneurship: Taking Innovation to the Marketplace, 2e

Name: Technology Entrepreneurship: Taking Innovation to the Marketplace, 2e
ISBN: 9780124202344

Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter

0 / 0

0 comments

यह पुस्तक आपको कितनी अच्छी लगी?

फ़ाइल की गुणवत्ता क्या है?

पुस्तक की गुणवत्ता का मूल्यांकन करने के लिए यह पुस्तक डाउनलोड करें

डाउनलोड की गई फ़ाइलों की गुणवत्ता क्या है?

The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It's a working guide for engineers and scientists who want to actually be entrepreneurs.

An intense focus on product design and development, with customers and markets in mind

Extensive discussion of intellectual property development, management, and protection

Potent insights into marketing and selling technology products to the...

श्रेणियाँ:

Business & Economics - Small Business

साल:

2014

संस्करण:

2nd

प्रकाशन:

Academic Press

भाषा: